Giu Giu

Giuliana Leila - raised as a first generation Italian in both Boston, Massachusetts and Falmouth, Maine, Giuliana has always shown self expression whether through dance, visual art, or design. As the granddaughter of Palmira Giglia, owner of Settebello boutique in Boston & knitwear designer of the coveted Vacarro Turtlenecks (circa 1960s-early 90s), it was only a matter of time until she followed the legacy. With a nostalgic point of view, it is a product of a unique lifestyle; the conceptual “world" that Giuliana daydreams about regularly. Inspired by simplicity of natural textures, collage, travel and  exploration, giu giu is a knitwear-focused label conveying the playful humor and offbeat freedom that life should embody, despite one’s age or gender.