Dr. Martens

Initially worn by postmen and factory workers, Dr. Martens’ first few years of existence was very much that of a £2 work-wear boot, selling solid quantities to Britain’s working classes. Then something incredible started to happen. The decade of glam, punk, Two Tone and early goth saw British youth culture mushroom into countless distinct tribes. Each successive new tribe who adopted the boot subverted the style of the previous wearers – yet large sections of the anti-establishment underground continually championed Dr. Martens. By the end of the decade the boot had become a fierce symbol of self-expression at the very heart of British youth culture. Without music, Dr Martens would have remained a workwear boot. The music of tribes who wear Dr. Martens has become inseparable from the brand itself. Dr. Martens’ appeal to people who have their own individual style but share a united spirit – authentic characters who stand for something. People who possess a proud sense of self- expression. People who are different. On a stylistic level, Dr. Martens’ simple silhouettes allows their wearers to adopt the boots and shoes as part of their own individual and very distinctive style; on a practical level, their famous durability and comfort make them ideal for the unforgiving world of gigs and street fashion; and then finally on an emotional level, they are a badge of attitude and empowerment.