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Product Description
Long ago, people lived off the land and wove nature into their lives. We think there is something contradictory about our development into the most dominant species on the planet and still we are never as vulnerable as when we head out into the very environment we came from.
Our idea behind Fjällräven springs from this basic observation. We want to meet obstacles we run into outdoors with a carefully thought-out functions that raise our quality of life. Fifty years ago, this was a wooden frame for backpacks that spread the distribution of weight across our backs. (And which over time has become a standard product with all manufacturers.)
Our idea behind Fjällräven springs from this basic observation. We want to meet obstacles we run into outdoors with a carefully thought-out functions that raise our quality of life. Fifty years ago, this was a wooden frame for backpacks that spread the distribution of weight across our backs. (And which over time has become a standard product with all manufacturers.)