BASE range, previously known as Popupshop, is brand based in Copenhagen which focuses on everlasting basics that are both sustainably and high on quality. They aim to create timeless organics since 2007. Therefore their products are basic, classic, and always in-style: easy to wear, mix, and match. They do their best to build a company that utilizes innovative sustainable fabrics, and seek to become a affordable, natural and logic choice for modern basics. With this in mind, their pursue is to make a fair product both for the customer and for the people involved in all stages of production.